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Riptide Ridez: SEO Case Study

Sean Hakes • Sep 26, 2022

Riptide Ridez | Pawleys Island & North Myrtle Beach

Riptide Ridez is a street legal golf cart dealer with locations in Pawleys Island and North Myrtle Beach. We first learned about Riptide Ridez during a typical visit to the neighboring Publix. Being golf cart enthusiast, we were eager to learn more about Riptide Ridez, when they would be opening etc. Our search didn't go far. The golf car dealer didn't have much of a presence online. Social media didn't have a lot of information and the up & coming dealer had virtually no presence on Google. Additionally, the website was broken with SSL errors and only contained one brand even through they had many others to choose from.


For Riptide Ridez, the opportunity to thrive became apparent and that's where we stepped in.


While Website Simpler would have loved to be the technology provider for their website, Riptide Ridez really needed a partner that specialized in motorsports & inventory management. After weeks of interviews we landed on a great partner who's web software came packed with features and benefits.


Website's take time to build. That's where we came in -- we created a temporary website that allowed potential buyers and existing customers alike the ability to get directions to their closest store as well as more information and helpful FAQs. Additionally, we were able to do some very basic SEO work that resulted in (at the time we're writing this) in an improvement of over 3,000 positions in Google, and that number only includes specific keywords we've decided to track!



Riptide Ridez Rankings

Besides optimizing their temp website to give them increased visibility, we fixed and optimized their Google Business profiles, fixed broken links, improved errors throughout their business profiles and much more.


Now, this campaign is young but you can guarantee that Riptide Ridez will become without a doubt, one of the most recognized names in golf carts in not only The Grand Strand, but the east coast.

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